Discovery Creative › Work › Miss America: Countdown to the Crown
Miss America: Countdown to the Crown You Be the Judge
Client
- TLC
Team
- account manager
Gail Luxton
- creative director
Dan Cavey
- copywriter
Sheila Hayes
- art producer
Susan Wetherby
- print production manager
Peter Maye
About This Project
How do you turn an 88-year-old tradition like the Miss America pageant into a 21st century hit? In 2008, we invited viewers to do more than watch the show. We put the judging in their hands, giving them everything they needed to play along at home: banners, interactive games, party planners and a ballot.
