Discovery Creative

Whale Wars Mission

Client

  • Animal Planet

Team

  • account manager Kelly George
  • account coordinator Brittany Foye
  • copywriter Beth Stewart
  • art director Linas Virbickas
  • associate art director Dana Abrams
  • art producer Mary Priestland
  • print production manager Joanne Rojcewicz
  • digital production technician Matt Stockenberg
  • interactive production manager Dana Russell

About This Project

When your talent has been labeled eco-terrorists and pirates how do you portray them as heroes? Simple. You put their mantra into words and show them doing what they do best. And then you plaster that message all over every political news site in the middle of the biggest presidential election the U.S. has ever seen. Result? Whale Wars was the number one reality show in Animal Planet history.

Whale Wars

Whale Wars

Whale Wars

Whale Wars