Fatal Attractions Campaign
- Animal Planet
About This Project
It’s hard to forget the horrifying 911 call made by Travis the chimp’s owner when he attacked her friend. But for season 2 of Fatal Attractions we wanted to get past the obvious stereotypes and take viewers inside the minds of exotic pet owners as they tried to justify their love for their animals.
We really couldn’t say it any better than they did so we let their own eerie words illustrate the depth of their delusions. Digital takeovers and an all-too-believable four-page spread in AM New York resulted in the series’ highest premiere ever among its target demo. Plus a number of terrified phone calls to the NYPD. Oops.