Discovery Creative › Work › Storm Chasers 2010
Storm Chasers 2010 Campaign
Client
- Discovery Channel
Team
- account manager
Kim Garcia
- account coordinator
Carolyn Timberlake
- creative director
Andrew Heckel
- associate creative director
Michael Hrizuk
- art director
Greg Stein
- designers
Brad Hamblin
Sharyn Lange - photographer
Michael Hrizuk
Indigo Studios
Tibor Nemeth - retouchers Indigo Studios
- makeup artists Indigo Studios
- art producer
Susan Wetherby
- photo editor
Jenny Lim
- print production manager
Scott Gallagher
- digital production technician
Mike Baugh
- interactive production manager
Brett Gaba
- interactive creative director
Cory Key
- interactive project manager
Jessica Wolfley
About This Project
There’s no denying that Discovery Channel’s hit series Stormchasers delivers big on something we affectionately like to call ‘weather porn.’ Massive twisters doing mind-blowing damage. Now it was time to answer: who are these guys are why do they do this? Print gave us an opportunity to put viewers directly in the path of an impending tornado and to focus not just on the storm but on how the show’s characters help in saving lives. Digital put viewers inside the Stormchaser vehicle and served up pulse-pounding storm videos that helped define the chasers as well. Mobile put a tornado directly on users’ phones while a massive OOH display in NY put tornadoes onto the streets of the Big Apple.
