Discovery Creative › Work › Romania Heroes
Romania Heroes Campaign
Client
- International
Team
- account executive
Lindsey Cona
- creative director
Alfonso Cuesta
- copywriter
Roy Davimes
- art director
Chris Morrison
- designer
Nancy Bell
- print production manager
Joanne Rojcewicz
- art producer
Mary Priestland
About This Project
Objective: To re-introduce the Discovery Channel in a way that linked local Romanian men doing incredible things with some of Discovery’s own and equally impressive on air talent.
Solution: The Heroes campaign put local and Discovery together in a way that clearly implied that if these local guys could be inspired to go out and do great stuff, you (the viewer) could too.
