Discovery Creative › Work › Lucha Libre
Lucha Libre Ad Campaign and Broadcast Graphics
Client
- Discovery En Español
Team
- account manager
Leah Wojda
- account coordinator
Lindsey Cona
- creative director
Janet Daniel
- associate creative director
Andrew Heckel
- copywriter
Roy Davimes
- associate art director
Chris Morrison
- art producer
Mary Priestland
- print production manager
Scott Gallagher
- illustrator
Martin French
About This Project
Discovery en Español needed to promote Hispanic Heritage Month via their flagship program, Lucha Libre. They wanted something that would really stand out – vibrant, colorful, teeming with energy. The inspiration came from the show’s larger-than-life luchadors. The magic, from a beautiful and unexpected illustration style.
