Discovery Creative › Work › One Way Out
One Way Out Ad Campaign
Client
- Discovery Channel
Team
- account manager
Molly Barbour
- account coordinator
Kelly Lapides
- creative director
Stefan Poulos
- associate creative director
Andrew Heckel
- art director
Christian Williams
- illustrator
Serge Seidlitz
- photographer
Mike Ruiz
- art producer
Lisa Nagy
- print production manager
Scott Gallagher
- digital production technician
Matt Stockenberg
- interactive production manager
Brett Gaba
About This Project
The mad genius of Rube Goldberg and Heath Robinson was the inspiration for the terrifying traps we subjected escape artist Jonathan Goodwin to for the first One Way Out campaign. That and the power to drown him online. Plus, talk about breakout creative—squeezing Jonathan into the cover flap creative on Esquire was a groundbreaking first for the magazine.
