Discovery Creative › Work › Mythbusters
Mythbusters Ad Campaign
Client
- Discovery Channel
Team
- account manager
Molly Barbour
- account coordinator
Kelly Lapides
- creative director
Stefan Poulos
- associate creative director
Andrew Heckel
- art director
Luke Watkins
- photographer / digital effects
Indigo Studios
- art producer
Lisa Nagy
- print production manager
Scott Gallagher
- digital production technician
Matt Stockenberg
- interactive production manager
Brett Gaba
About This Project
Sure Jamie and Adam were hesitant when we proposed decapitation. But once the legal waivers were signed and the hacksaws came out, they were all in. Soon their floating faces were all over gatefold print ads, massive billboards and even online units that let viewers bust myths of their own. Re-attachment was tricky. But the campaign rose to the top.
