Discovery Creative › Work › Planet Green Turn Back the Temp Week
Planet Green Turn Back the Temp Week
Client
- Planet Green
Team
- account manager
Gail Luxton
- art director
Mike Ring
- designer
Joe Moccia
About This Project
Planet Green asked us to create a graphics package for an on-air stunt called Turn Back the Temp Week. We needed to create a unique look for the week while maintaining a relationship to Planet Green’s normal on-air branding. We explored a lot of directions and in the process challenged the Planet Green marketing team to consider the boundaries of their on-air brand. Ultimately these little bugs got the love for showing that it takes teamwork to stay cool.
